Corporate communication
Paul A. Argenti.
New York, NY : McGraw Hill LLC, [2023]
"This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of companies have come to realize the importance of an integrated communication function"--
Physical items: 1, Online items: 0
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| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.45 ARG 2023 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Communication in management.
- Communication in organizations.
- Language:
- English
- ISBN:
- 9781265481827, 1265481822
- Course:
- ENG212
English Writing II - Bibliography:
- Includes bibliographical references and index.
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