The story factor : inspiration, influence, and persuasion through the art of storytelling
Annette Simmons
New York : Basic Books, [2019]
"In this modern classic, Annette Simmons reminds us that the oldest tool of influence--storytelling--is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, The Story Factor showcases over one hundred examples of storytelling drawn from the frontlines of business and government, as well as parables from around the world. Whether you're writing a screenplay, announcing a corporate reorganization, or leading a charge against injustice, Simmons offers practical techniques--and illustrates how story can be used in ways that bullet points and directives can't. The Story Factor is essential reading for anyone who wants to become a more effective, motivating communicator." --
Physical items: 2, Online items: 0
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Location | Call number | Status |
---|---|---|
English Book (5/F) | 808.543024658 SIM 2019 | Available |
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barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
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Bibliographic Information
- Format:
- Book
- Subject:
- Storytelling.
- Communication.
- Influence (Psychology)
- Communication in management.
- Business communication.
- Language:
- English
- ISBN:
- 9781541673496
- Course:
- JOUR310
Storytelling - JOUR205
Storytelling - Bibliography:
- Includes bibliographical references (pages 327-334) and index
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