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Marketing Analytics (BUS532)

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book 1. An introduction to R and Python for data analysis : a side by side approach
Taylor R. Brown
BUS532

book 2. Business research methods
Emma Bell, Alan Bryman, Bill Harley
BUS532

BUS320

BUS235

BUS531

book 3. Marketing analytics : a practical guide to improving consumer insights using data techniques
Mike Grigsby
BUS532

BUS240

book 4. Advanced issues in partial least squares structural equation modeling
Joseph F. Hair, Jr., Marko Sarstedt, Christian M. Ringle, Siegfried P. Gudergan
BUS532

book 5. An introduction to text mining : research design, data collection, and analysis
Gabe Ignatow, University of North Texas, Rada F. Mihalcea, University of Michigan
BUS532

book 6. Multiple regression and beyond : an introduction to multiple regression and structural equation modeling
Timothy Z. Keith
BUS532

book 7. Marketing analytics : a machine learning approach
edited by A. Mansurali, P. Mary Jeyanthi
BUS532

book 8. Marketing analytics : statistical tools for marketing and consumer behavior using SPSS
José Marcos Carvalho de Mesquita and Erik Kostelijk
BUS532

book 9. A primer on partial least squares structural equation modeling (PLS-SEM)
Joseph F. Hair...[and three others]
BUS532

book 10. The coding manual for qualitative researchers
Johnny Saldaña
CP605

BUS532


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