HKSYU Course Resources Search Results

Customer Relationship Management (BUS523)

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1. The art of CRM : proven strategies for modern customer relationship management

Max Fatouretchi

BUS523

2. Cracking the CRM code : how to prevent failures in buying, implementing and using CRM

Limesh Parekh ; foreword by Rashmi Bansal

Chennai : Notion Press, 2021

BUS523

3. Creating actionable insights using CRM analytics : learn how to build insightful and actionable data analytics dashboards

Mark Tossell

Birmingham, U.K. : Packt Publishing, 2021

BUS523

4. Customer relationship management : a global approach

Samit Chakravorti

BUS523

BUS485

5. Customer relationship management : concepts, applications and technologies

Daniel Prior, Francis Buttle and Stan Maklan

BUS485

BUS523

6. Customer relationship management : how to develop and execute a CRM strategy

Michael Pearce FIC CMC

New York, NY : Business Expert Press, [2021]

BUS523

BUS485

7. Electronic customer relationship management E-CRM : complete self-assessment guide

[S.l.] : The Art of Service, 2020

BUS523

8. Introduction to data mining

Pang-Ning Tan, Michigan State University, Michael Steinbach, University of Minnesota, Anuj Karpatne, University of Minnesota, Vipin Kumar, University of Minnesota

BUS523

9. Mastering salesforce reports and dashboards : drive business decisions with your CRM data

David Carnes

BUS523

10. What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics

Melina Palmer

BUS523

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