The art of CRM : proven strategies for modern customer relationship management
Max Fatouretchi.
Birmingham, UK : Packt Publishing, 2019.
CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.--
Physical items: 1, Online items: 0
Availability
Online Resources
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| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.812 FAT 2019 | Due Date:2024-06-05 |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Industrial management.
- Customer relations > Management.
- Language:
- English
- ISBN:
- 9781789538922
- Course:
- BUS523
Customer Relationship Management - Series:
- Expert insight.
- Note:
- Includes index.
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