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Customer Relationship Management (BUS523)

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1. The art of CRM : proven strategies for modern customer relationship management

Max Fatouretchi

BUS523

2. Introduction to data mining

Pang-Ning Tan, Michigan State University, Michael Steinbach, University of Minnesota, Anuj Karpatne, University of Minnesota, Vipin Kumar, University of Minnesota

BUS523

3. Mastering salesforce reports and dashboards : drive business decisions with your CRM data

David Carnes

BUS523

4. What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics

Melina Palmer

BUS523

5. Customer relationship management : a global approach

Samit Chakravorti

BUS523

BUS485

6. Customer relationship management : concepts, applications and technologies

Daniel Prior, Francis Buttle and Stan Maklan

BUS485

BUS523

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Customer Relationship Management (BUS523)

1. The art of CRM : proven strategies for modern customer relationship management

2. Introduction to data mining

3. Mastering salesforce reports and dashboards : drive business decisions with your CRM data

4. What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics

5. Customer relationship management : a global approach

6. Customer relationship management : concepts, applications and technologies