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11. Customer relationship management : how to develop and execute a CRM strategy

Michael Pearce FIC CMC

New York, NY : Business Expert Press, [2021]

BUS523

BUS485

12. Managing customer experience and relationships : a strategic framework

Don Peppers, Martha Rogers

BUS240

13. Service operations management

Robert Johnston, Michael Shulver, Nigel Slack, Graham Clark

BUS240

14. Social media marketing : the next generation of business engagement

Dave Evans with Jake McKee

Indianapolis, Ind. : Wiley Pub., c2010

BUS521

15. Exploring public relations and management communication

Ralph Tench, Stephen Waddington

PRA320

16. Planning and managing public relations campaigns : a strategic approach

Anne Gregory

JOUR450

17. Practical facilitation : a toolkit of techniques

Christine Hogan

London ; Sterling, VA : Kogan Page, 2003

SW462

18. Private life under socialism : love, intimacy, and family change in a Chinese village, 1949-1999

Yunxiang Yan

Stanford, Calif. : Stanford University Press, 2003

SOC371

19. Artificial intelligence, business and civilization : our fate made in machines

Andreas Kaplan

Abingdon, Oxon ; New York, N.Y. : Routledge, 2022

BUS424

20. 古代巴蜀与南亚的文化互动和融合

汤洪著

CHI405-406

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