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Data Analytics for Marketing (BUS351)

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book 1. Digital analytics for marketing
Marshall Sponder and Gohar F. Khan
BUS351

book 2. Digital marketing analytics : making sense of consumer data in a digital world
Chuck Hemann, Ken Burbary; [foreword by Jeremiah Owyang]
BUS351

book 3. Python social media analytics : analyze and visualize data from Twitter, YouTube, GitHub, and more
Siddhartha Chatterjee, Michal Krystyanczuk
BUS351


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