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book 1. Digital marketing analytics : making sense of consumer data in a digital world
Chuck Hemann, Ken Burbary; [foreword by Jeremiah Owyang]
BUS351

book 2. Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns
Damian Ryan
GED113

book 3. Advanced social media marketing : how to lead, launch, and manage a successful social media program
Tom Funk
[Berkeley, CA] : Apress, c2013
SOC413


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