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Advertising Copywriting (PRA310)

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book 1. The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett
interviewed by Denis Higgins
New York ; London : McGraw-Hill, c2003
PRA310

book 2. Hey, Whipple, squeeze this : the classic guide to creating great ads
Luke Sullivan and Edward Boches
PRA310


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