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Communication in management.
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Paul A. Argenti
Joep Cornelissen
Verónica González-Araujo, Roberto-Carlos Álvarez-Delgado, Ángel Sancho-Rodríguez (eds.)
W. Timothy Coombs, Texas A&M University
Ralph Tench, Stephen Waddington
Kory Floyd, Peter W. Cardon
7. Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire
Paul Smith
New York : American Management Association, c2012
Annette Simmons
Stephen Denning
Christine Hogan
London ; Sterling, VA : Kogan Page, 2003