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Marketing Research (BUS235)

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book 1. IBM SPSS statistics 27 step by step : a simple guide and reference
Darren George and Paul Mallery
BUS320

SW441-2

BUS541-2

BUS235

SW252

book 2. Essentials of business research methods
Joe F. Hair Jr., Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton
BUS541-2

BUS235

book 3. Marketing research : an applied orientation
Naresh K. Malhotra, Georgia Institute of Technology
BUS541-2

BUS531

BUS472

BUS235


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