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Service industries Marketing.
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Jochen Wirtz
Sharon Ward
Phoebus L. Athanassiou
Agustín Rubini
James Davies
Anthony Saunders, Marcia Millon Cornett, Otgontsetseg (Otgo) Erhemjamts
edited by Umit Hacioglu
Theodore C. Bestor
Douglas W. Arner, Berry F.C. Hsu, Say H. Goo, Syren Johnstone, Paul Lejot ; consulting editor, Maurice Kwok-Sang Tse
edited by Jelena Madir, Chief Counsel, European Bank for Reconstruction and Development