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book 1. Innovation management and new product development
Paul Trott, Portsmouth Business School
BUS304

BUS130/233

book 2. Matching supply with demand : an introduction to operations management
Gérard Cachon, Christian Terwiesch
BUS305

book 3. Operations management
William J. Stevenson
BUS305

book 4. Operations and supply chain management
James Evans, David Collier
BUS305

book 5. Operations management in the supply chain : decisions & cases
Rother G. Schroeder, Susan Meyer Goldstein
BUS305

book 6. Introduction to operations and supply chain management
Cecil C. Bozarth, Robert B. Handfield
Boston, MA : Pearson, c2019
BUS305

book 7. Strategic brand management : building, measuring, and managing brand equity
Kevin Lane Keller, Vanitha Swaminathan
BUS304

BUS502

GEB102


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