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Integrated Marketing Strategies & Planning (PRA420)

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1. Hacking growth : how today's fastest-growing companies drive breakout success

Sean Ellis and Morgan Brown

PRA420

2. Integrated advertising, promotion, and marketing communications

Kenneth E. Clow, Donald Baack

PRA420

3. Digital marketing : strategic planning & integration

Annmarie Hanlon

BUS521

BUS340

PRA420

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