HKSYU Course Resources Search Results

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1. Marketing analytics : a machine learning approach

edited by A. Mansurali, P. Mary Jeyanthi

BUS532

2. Be data literate : the data literacy skills everyone needs to succeed

Jordan Morrow

GED111

3. Artificial neural networks and structural equation modeling : marketing and consumer research applications

edited by Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan

BUS235

4. Marketing analytics : statistical tools for marketing and consumer behavior using SPSS

José Marcos Carvalho de Mesquita and Erik Kostelijk

BUS532

5. Text mining : a guidebook for the social sciences

Gabe Ignatow, University of North Texas, Rada Mihalcea, University of Michigan

FINT300

6. The coding manual for qualitative researchers

Johnny Saldaña

CP605

BUS532

7. Social media mining : an introduction

Reza Zafarani, Arizona State University, Tempe, Mohammad Ali Abbasi, Arizona State University, Tempe, Huan Liu, Arizona State University, Tempe

SOC413

8. NVivo 12 essentials : your guide to the world's most powerful data analysis software

by Bengt M. Edhlund & Allan G. McDougall

SOC221B

9. Practical statistics for data scientists : 50+ essential concepts using R and Python

Peter Bruce, Andrew Bruce, and Peter Gedeck

ADS130

10. Research methods for business students

Mark Saunders, Philip Lewis, Adrian Thornhill

BUS320

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