HKSYU Course Resources Search Results

Media and Society (GEB102)

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1. Introduction to mass communication : media literacy and culture

Stanley J.

New York : McGraw-Hill Education, c2019

GEB102

2. Introduction to mass communication : media literacy and culture

Stanley J. Baran

GEB102

GEB201

3. Introduction to mass communication : media literacy and culture

Stanley J. Baran

GEB102

4. Media events : the live broadcasting of history

Daniel Dayan, Elihu Katz

Cambridge, Mass. ; London, England : Harvard University Press, 1994

JOUR100

GEB102

5. Strategic brand management : building, measuring, and managing brand equity

Kevin Lane Keller, Vanitha Swaminathan

BUS304

BUS502

GEB102

6. McQuail's media & mass communication theory

JOUR220

GEB102

7. Media effects : advances in theory and research

edited by Mary Beth Oliver, Arthur A. Raney, Jennings Bryant

JOUR100

GEB102

8. Media today : mass communication in a converging world

Joseph Turow, University of Pennsylvania

GEB102

9. Mediawriting : print, broadcast, and public relations

W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey

JOUR100

GEB102

10. Communication in our lives

Julia T. Wood, Rebecca C. Hains

GEB102

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