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Media and Society (GEB102)

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book 1. Introduction to mass communication : media literacy and culture
Stanley J. Baran
GEB102

GEB201

book 2. Introduction to mass communication : media literacy and culture
Stanley J. Baran
GEB102

book 3. Strategic brand management : building, measuring, and managing brand equity
Kevin Lane Keller, Vanitha Swaminathan
BUS304

BUS502

GEB102

book 4. McQuail's media & mass communication theory
JOUR220

GEB102

book 5. Media effects : advances in theory and research
edited by Mary Beth Oliver, Arthur A. Raney, Jennings Bryant
JOUR100

GEB102

book 6. Media today : mass communication in a converging world
Joseph Turow, University of Pennsylvania
GEB102

book 7. Mediawriting : print, broadcast, and public relations
W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey
JOUR100

GEB102

book 8. Communication in our lives
Julia T. Wood, Rebecca C. Hains
GEB102


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