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Barringer, Bruce R.
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Bruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A & M University
Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, Fellow, American Marketing Association, University f California, Irvine, John L. Graham, University of California, Irvine