HKSYU Course Resources

Entrepreneurship : successfully launching new ventures

Bruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A & M University.
New York, NY : Pearson, [2019] ©2019
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

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Bibliographic Information

Format:
book Book
Author:
Barringer, Bruce R.
Subject:
Entrepreneurship.
New business enterprises.
Language:
English
ISBN:
9780134729534, 0134729536
Course:
BUS483
Digital Entrepreneurship
BUS252
Introduction to Entrepreneurship
BUS411
New Venture Creation
Bibliography:
Includes bibliographical references and indexes.

 

 


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