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Applications of Psychology to Marketing (BUS503)

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1. Consumer behavior : buying, having, and being

Michael R. Solomon, Cristel Antonia Russell

Hoboken, N.J. : Pearson., 2024

BUS130/233

BUS501

BUS502

BUS503

2. Thinking, fast and slow

Daniel Kahneman

New York : Farrar, Straus and Giroux, 2013

BUS503

GED110

3. Decoded : the science behind why we buy

Phil Barden

BUS503

4. Dollars and sense : how we misthink money and how to spend smarter

Dan Ariely and Jeff Kreisler ; with illustrations by Matt Trower

BUS503

5. Getting price right : the behavioral economics of profitable pricing

Gerald Smith

BUS503

6. The power of moments : why certain experiences have extraordinary impact

Chip and Dan Heath

BUS503

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