HKSYU Course Resources

David K. Eiteman, Arthur I. Stonehill, Michael H. Moffett

Richard A. Brealey [and three others]

Merle Erickson...[and three others]

edited by Michael A. Witt and Gordon Redding

David Alexander...[et al.]

Hampshire : Cengage Learning, 2019, ©2020

Charles W.L. Hill

Charles W.L. Hill

Helen Deresky, Professor Emerita, State University of New York-Plattsburgh, Stewart R. Miller, University of Texas at San Antonio

Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, Fellow, American Marketing Association, University f California, Irvine, John L. Graham, University of California, Irvine

edited by Harukiyo Hasegawa and Michael A. Witt