International management : managing across borders and cultures : text and cases
Helen Deresky, Professor Emerita, State University of New York-Plattsburgh, Stewart R. Miller, University of Texas at San Antonio.
Harlow : Pearson, [2023]
"International Management: Managing Across Borders and Cultures explores how recent developments and trends within a hypercompetitive digitally driven global economy present managers with challenging situations. Companies seeking to operate overseas are confronted with varied and dynamic environments in which they must accurately navigate the political, legal, technological, competitive, and cultural factors that shape their strategies and operations. The fate of overseas operations depends greatly on the international manager's cultural skills and sensitivity as well as on their ability to carry out the company's strategy within the context of the host country's business practices"--
Physical items: 1, Online items: 0
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Location | Call number | Status |
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English Book (4/F) | 658.049 DER 2023 | Available |
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Bibliographic Information
- Format:
- Book
- Subject:
- International business enterprises > Management.
- International business enterprises > Management > Case studies.
- Industrial management.
- Language:
- English
- ISBN:
- 1292430362, 9781292430362
- Course:
- BUS417
International Business - Bibliography:
- Includes bibliographical references and index.
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