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Marketing Analytics (BUS532)

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book 1. Marketing analytics : a practical guide to improving consumer insights using data techniques
Mike Grigsby
BUS532

BUS240

book 2. Marketing analytics : a machine learning approach
edited by A. Mansurali, P. Mary Jeyanthi
BUS532

book 3. Marketing analytics : statistical tools for marketing and consumer behavior using SPSS
José Marcos Carvalho de Mesquita and Erik Kostelijk
BUS532


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