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Customer Insights and Experiences (BUS240)
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BUS240
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Marketing
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Michael R. Solomon, Saint Joseph's University, Greg W. Marshall, Rollins College, Elnora W. Stuart, University of South Carolina Upstate
William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD
New York, NY : Mcgraw-Hill, 2020, ©2021