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Applications of Psychology to Marketing (BUS503)

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book 1. Consumer behavior : buying, having, and being
Michael R. Solomon, Cristel Antonia Russell
Hoboken, N.J. : Pearson., 2024
BUS130/233

BUS501

BUS502

BUS503

book 2. Dollars and sense : how we misthink money and how to spend smarter
Dan Ariely and Jeff Kreisler ; with illustrations by Matt Trower
BUS503


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