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Research Methods and Design (BUS531)

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1. A step-by-step guide to exploratory factor analysis with SPSS

Marley W. Watkins

BUS531

BUS472

2. Marketing research : an applied orientation

Naresh K. Malhotra, Georgia Institute of Technology

BUS541-2

BUS531

BUS472

BUS235

3. Publication manual of the American Psychological Association : the official guide to APA style

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