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Marketing Research (BUS235)

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book 1. Proposing empirical research : a guide to the fundamentals
Mildred L. Patten and Melisa C. Galvan
BUS235

BUS472

book 2. Marketing research : an applied orientation
Naresh K. Malhotra, Georgia Institute of Technology
BUS541-2

BUS531

BUS472

BUS235


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