HKSYU Course Resources
MARC Display
LEADER 02380cam a2200397 i 4500
001
991008198068807546
005
20231221145118.0
008
211026s2022 dcua f b 001 0 eng d
010
a| 2021019779
020
a| 9781433836428
q| (hardcover)
020
z| 9781433838392
q| (ebook)
035
a| (CaONFJC)86856129
040
d| NNfCLS
d| HK-SYU
050
4
a| HF5415.32
b| .A63 2022
082
0
0
a| 658.8'342
2| 23
092
0
s| O
a| 658.8342
b| APA 2022
245
0
0
a| APA handbook of consumer psychology /
c| Lynn R. Kahle, editor-in-chief ; Tina M. Lowrey and Joel Huber, associate editors.
264
1
a| Washington, D.C :
b| American Psychological Association,
c| 2022.
300
a| xxvi, 778 pages :
b| illustrations ;
c| 29 cm.
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
490
1
a| APA handbooks in psychology
520
a| "The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior"--
c| Provided by publisher.
504
a| Includes bibliographical references and index.
650
0
a| Consumer behavior.
650
0
a| Marketing
x| Psychological aspects.
650
0
a| Consumers
x| Psychology.
650
0
a| Consumers
x| Attitudes.
700
1
a| Kahle, Lynn R.,
e| editor.
700
1
a| Lowrey, Tina M.,
e| editor.
700
1
a| Huber, Joel,
e| editor.
830
0
a| APA handbooks in psychology.
910
b| wlc
c| wsl
998
a| book
b| 21-12-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS501