HKSYU Course Resources
MARC Display
LEADER 02039nam a2200373 a 4500
001
991008191068307546
005
20240307102903.0
008
230909s2024 njua b 001 0 eng d
010
a| 2023900941
020
a| 9780137865093 (hbk)
020
a| 0137865090 (hbk)
040
a| HK-SYU
c| HK-SYU
050
4
a| HF5415.32
b| .S63 2024
092
0
a| 658.8342
b| SOL 2024
100
1
a| Solomon, Michael R.
245
1
0
a| Consumer behavior :
b| buying, having, and being /
c| Michael R. Solomon, Cristel Antonia Russell.
250
a| 14th ed., Rental ed.
260
a| Hoboken, N.J. :
b| Pearson.,
c| 2024.
300
a| xxi, 521 p. :
b| col. ill.;
c| 29 cm.
504
a| Includes bibliographical references and indexes.
520
a| "The authors are active CB instructors and researchers who use a conversational, lively narrative to speak to today’s students. Relevant examples, research studies, and references to brands students know and love engage them in the readings. Cases examine people and companies across the globe, including Amazon, Hyundai and Beyoncé, and show practical applications of CB." --
c| Amazon.
650
0
a| Consumer behavior.
650
0
a| Consumers
x| Attitudes.
700
1
a| Russell, Cristel Antonia.
910
a| nlw
b| wlc
c| wsl
998
a| book
b| 07-03-24
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS130/233
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS501
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS502
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS503
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS130/233
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS501
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS502
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS503