HKSYU Course Resources
MARC Display
LEADER 01839cam a22004098i 4500
001
991008191067407546
005
20231110112058.0
008
220914t20232024nyua b 001 0 eng d
010
a| 2022043410
020
z| 9781266128882
q| (hardcover ;
q| alk. paper)
020
z| 9781266854835
q| (spiral bound ;
q| alk. paper)
020
z| 9781266854781
q| (ebook)
020
a| 9781266077098
q| (pbk)
020
z| 9781266855801
q| (ebook other)
040
a| DLC
b| eng
e| rda
c| DLC
d| HK-SYU
042
a| pcc
050
0
0
a| HF5821
b| .B62 2023
082
0
0
a| 659.1
2| 23/eng/20220914
092
0
a| 659.1
b| ARE 2023
100
1
a| Arens, William F.,
e| author.
245
1
0
a| Contemporary advertising and integrated marketing communications /
c| Michael F. Weigold, William F. Arens.
250
a| Seventeenth edition, International student edition
263
a| 2301
264
1
a| New York, NY :
b| McGraw Hill LLC,
c| [2023]
264
4
a| ©2024
300
a| xxxi, 704 pages :
b| color illustrations ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical reference and indexes.
520
a| "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
c| Provided by publisher.
650
0
a| Advertising.
700
1
a| Weigold, Michael F.,
d| 1958-
e| author.
910
a| nlw
b| wlc
c| wsl
998
a| book
b| 10-11-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS304
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS502