HKSYU Course Resources
MARC Display
LEADER 02338cam a22004698i 4500
001
991008191062507546
005
20231221145027.0
008
220707s2024 nyua j b 001 0 eng d
010
a| 2022030589
020
a| 9781266114762
020
z| 9781266131615
q| (bound edition ;
q| alk. paper)
020
z| 9781266827389
q| (loose-leaf edition ;
q| alk. paper)
020
z| 9781266827174
q| (ebook)
040
a| DLC
b| eng
e| rda
c| DLC
d| DLC
d| HK-SYU
042
a| pcc
043
a| n-us---
050
0
0
a| HF5415.33.U6
b| H38 2024
082
0
0
a| 658.8/342
2| 23/eng/20220707
092
0
a| 658.83420973
b| HAW 2024
100
1
a| Mothersbaugh, David L.,
e| author.
245
1
0
a| Consumer behavior :
b| building marketing strategy /
c| David L. Mothersbaugh, Susan Bardi Kleiser and Del I. Hawkins.
246
3
0
a| Building marketing strategy
250
a| Fifteenth Edition, international student edition
263
a| 2301
264
1
a| New York, NY :
b| McGraw Hill LLC,
c| [2024]
264
4
a| ©2024
300
a| xxiii, 824 pages :
b| illustrations (chiefly color) ;
c| 26 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Revised edition of the authors' Consumer behavior, [2020]
504
a| Includes bibliographical references and indexes.
520
a| "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
c| Provided by publisher.
650
0
0
a| Consumer behavior
z| United States.
650
0
0
a| Market surveys
z| United States.
650
0
0
a| Consumer behavior
z| United States
v| Case studies.
700
1
a| Kleiser, Susan Bardi,
e| author.
700
1
a| Hawkins, Del I.,
e| author.
910
a| nlw
b| qyt
c| wsl
998
a| book
b| 21-12-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS502
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS360