HKSYU Course Resources
MARC Display
LEADER 02309cam a2200397 i 4500
001
991008191060307546
005
20240112125412.0
008
230921s2023 flua b 001 0 eng d
010
a| 2022042272
020
a| 9781774910887
q| (hbk)
020
z| 9781774910894
q| (pbk)
020
z| 9781003300632
q| (ebook)
040
a| MiAaPQ
b| eng
e| rda
e| pn
c| MiAaPQ
d| MiAaPQ
d| HK-SYU
050
4
a| HF5415.2
b| .M367 2023
082
0
a| 658.83
2| 23
092
0
a| 658.83
b| MAR 2023
245
0
0
a| Marketing analytics :
b| a machine learning approach /
c| edited by A. Mansurali, P. Mary Jeyanthi.
250
a| First edition.
264
1
a| Palm Bay, Florida :
b| Apple Academic Press,
c| [2023]
264
4
c| ©2023
300
a| xvi, 350 pages :
b| illustrations ;
c| 24 cm.
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
505
0
a| 1. Introduction to Marketing Analytics -- 2. Statistics for Marketing -- 3. Evolution of Data Analytics -- 4. Segmentation and Targeting Analysis -- 5. Important Marketing Metrics: A Snapshot -- 6. Consumer Buying Behavior -- 7. Understanding Consumer Behavior Using Market Basket Analysis -- 8. Neuromarketing Techniques for Consumer Analytics -- 9. New Product Development -- 10. Natural Language Processing for Branding -- 11. Forecasting Sales and Price -- 12. Sales Prediction and Conversion -- 13. Role of Supply Chain Analytics in Marketing Analytics -- 14. Web and Social Media Analytics -- 15. Marketing Analytics and Its Applications -- Index.
520
a| A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
504
a| Includes bibliographical references and index.
650
0
a| Marketing
x| Statistical methods.
650
0
a| Marketing research.
650
0
a| Machine learning.
650
0
a| Marketing
x| Data processing.
700
1
a| Mansurali, A.,
e| editor.
700
1
a| Jeyanthi, P. Mary,
e| editor.
910
a| nlw
b| wlc
c| wsl
998
a| book
b| 12-01-24
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS532