HKSYU Course Resources
MARC Display
LEADER 01443nam a2200277 a 4500
001
991008191059007546
005
20231106101546.0
008
190218s2019 ilua b 001 0 eng d
020
a| 1936572591
q| pbk.
020
a| 9781936572595
q| pbk.
040
a| HK-SYU
c| HK-SYU
050
4
a| HF5415.13
b| C53 2019
082
0
4
a| 658.8
2| 23
092
0
a| 658.8
b| CHE 2019
100
1
a| Chernev, Alexander.
245
1
0
a| Strategic marketing management :
b| the framework /
c| Alexander Chernev.
250
a| Tenth ed.
260
a| Chicago, IL, USA :
b| Cerebellum Press,
c| 2019.
300
a| vi, 313 p. :
b| ill. ;
c| 24 cm
504
a| Includes bibliographical references and index.
520
a| Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities.
c| Amazon.com
650
0
a| Marketing
650
0
a| Marketing
x| Management.
910
b| kkl
c| wsl
998
a| book
b| 06-11-23
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS540