HKSYU Course Resources
MARC Display
LEADER 01520cam a2200397 i 4500
001
991008135569607546
005
20230502144705.0
008
210812s2022 enka b 001 0 eng d
015
a| GBC1E9174
2| bnb
016
7
a| 020321742
2| Uk
020
z| 9781529732498
q| (hardback)
020
z| 1529732492
q| (hardback)
020
a| 9781529732504
q| (paperback)
020
a| 1529732506
q| (paperback)
035
a| (OCoLC)1268134342
z| (OCoLC)1291348901
035
a| (OCoLC)on1268134342
040
a| UKMGB
b| eng
e| rda
c| UKMGB
d| OCLCO
d| UKMGB
d| OCLCF
d| QGY
d| NLSHB
d| S2H
d| OCLCO
d| HKP
d| HK-SYU
050
4
a| HF5415.127
b| .M66 2022
082
0
4
a| 658.802
2| 23
092
0
a| 658.802
b| MOO 2022
100
1
a| Mooij, Marieke K. de,
d| 1943-
e| author.
245
1
0
a| Global marketing & advertising :
b| understanding cultural paradoxes /
c| Marieke de Mooij.
246
3
a| Global marketing and advertising
250
a| 6th edition.
264
1
a| London ;
a| Thousand Oaks, California :
b| Sage Publications Ltd,
c| 2022.
300
a| xxi, 504 pages :
b| illustrations ;
c| 24 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
650
0
a| Target marketing
v| Cross-cultural studies.
650
0
a| Advertising
v| Cross-cultural studies.
650
0
a| Consumer behavior
v| Cross-cultural studies.
910
a| kct
b| wsl
998
a| book
b| 02-05-23
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GEB201