HKSYU Course Resources
MARC Display
LEADER 01898cam a22003737i 4500
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20230209103333.0
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191113s2020 enka b 001|0|eng|d
015
a| GBB9I8696
2| bnb
016
7
a| 019616094
2| Uk
020
a| 9781292318042 (pbk.)
035
a| (Uk)019616094
040
a| StDuBDS
b| eng
c| StDuBDS
e| rda
d| HK-SYU
082
0
4
a| 658.83
2| 23
092
0
a| 658.83
b| BUR 2020
100
1
a| Burns, Alvin C.,
e| author.
245
1
0
a| Marketing research /
c| Alvin C. Burns, Ann Veeck.
250
a| Ninth edition.
250
a| Global edition.
264
1
a| Harlow :
b| Pearson,
c| 2020
264
4
c| ©2020
300
a| 523 pages :
b| illustrations ;
c| 26 cm
336
a| text
2| rdacontent
336
a| still image
2| rdacontent
337
a| unmediated
2| rdamedia
338
a| volume
2| rdacarrier
504
a| Includes bibliographical references and indexes.
520
a| "For courses in global marketing A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers" --
c| WorldCat.
650
0
a| Marketing research.
700
1
a| Veeck, Ann,
e| author.
910
a| sfc
b| mkl
c| wsl
998
a| book
b| 09-02-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS531
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS235