HKSYU Course Resources
MARC Display
LEADER 01618cam a2200397 i 4500
001
991008096863907546
005
20230914125036.0
008
210827s2023 nyua b 001 0 eng d
010
a| 2021039762
020
z| 9781264131181
q| (hardcover)
020
z| 9781265267025
q| (spiral bound)
020
z| 9781265265878
q| (ebook)
020
z| 9781265269883
q| (ebook other)
020
a| 9781265056704
020
a| 1265056706
040
a| DLC
b| eng
e| rda
c| DLC
d| DLC
d| HK-SYU
042
a| pcc
050
0
0
a| HF5415
b| .G674 2023
082
0
0
a| 658.8
2| 23
092
0
a| 658.8
b| GRE 2023
100
1
a| Grewal, Dhruv,
e| author.
245
1
0
a| M :
b| marketing /
c| Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University of Denver.
246
1
a| Marketing.
250
a| Eighth edition, International student edition.
264
1
a| New York, NY :
b| McGrawHill,
c| [2023]
300
a| xvi, 507 pages :
b| color illustrations ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and indexes.
520
a| "M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
c| Provided by publisher.
650
0
a| Marketing.
700
1
a| Levy, Michael,
d| 1950-
e| author.
910
a| nlw
b| kkl
c| wsl
998
a| book
b| 14-09-23
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS304