HKSYU Course Resources
MARC Display
LEADER 02012nam a2200289 a 4500
001
991007659639707546
005
20220623005836.0
008
190917s2020 enka 001 0 eng d
020
a| 978-1526423344
035
a| (HKSYU)b19090237-852hksyu_inst
040
a| HK-SYU
c| HK-SYU
050
4
a| HF5415
b| .T88 2020
092
0
a| 658.8
b| TUT 2020
100
1
a| Tuten, Tracy L.,
d| 1967-
245
1
0
a| Principles of marketing for a digital age /
c| Tracy L. Tuten.
260
a| London :
b| SAGE,
c| 2020
300
a| xiii, 466 p. :
b| ill. ;
c| 25 cm
504
a| Includes bibliographical references (p. [406]-449) and index.
505
0
a| Part 1: The Marketing Environment Chapter 1: Understanding Marketing Chapter 2: Understanding Buyers Part 2: The Marketing Toolbox Chapter 3: Segmentation, Targeting, and Positioning Chapter 4: Marketing Research and Analysis Chapter 5: Marketing Strategy and Planning Part 3: The Marketing Mix Chapter 6: Creating Value: Products and Services Chapter 7: Offering Value: Price Chapter 8: Distributing Value: Place Chapter 9: Communicating Value: Promotion Part 4: The Marketing Long Game Chapter 10: Extending Value: People, Process, and Presence in the Customer Experience Chapter 11: Maintaining Value Through Branding and Brand Management Chapter 12: Managing Value: Analytics and Marketing Value Management Systems
520
a| "This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age." -- Worldcat
650
0
a| Internet advertising.
650
0
a| Internet marketing.
907
a| b19090237
b| 17-01-20
c| 17-09-19
910
a| nlw
b| mkl
935
a| (HK-SYU)500985102
9| ExL
998
a| book
b| 17-01-20
c| m
d| a
e| -
f| eng
g| enk
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS130/233