HKSYU Course Resources

Global communication : theories, stakeholders and trends

Thomas L. McPhail, Steven Phipps.
Hoboken, NJ : Wiley Blackwell, 2020 ©2020
"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"

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Bibliographic Information

Format:
book Book
Author:
McPhail, Thomas L.
Subject:
Communication, International.
Communication > International cooperation.
Language:
English
ISBN:
9781119522188
Course:
GEB201
International Communication in the Digital Age
GEB113
Journalistic Hermeneutics in Digital Age
Bibliography:
Includes bibliographical references and index.

 

 


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