HKSYU Course Resources
MARC Display
LEADER 02355cam a2200433 i 4500
001
991007558979707546
005
20221024172224.0
008
210225s2020 njud b 001 0 eng
010
a| 2019024495
020
a| 9781119522188
q| (paperback)
020
z| 9781119522249
q| (adobe pdf)
020
z| 9781119522256
q| (epub)
035
a| (HKSYU)b21043188-852hksyu_inst
035
a| (OCoLC)1105748693
035
a| (OCoLC)991022379757903411
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| N
d| YDX
d| HKP
d| HK-SYU
042
a| pcc
050
4
a| P96.I5
b| M37 2020
092
0
a| 302.2
b| MCP 2020
100
1
a| McPhail, Thomas L.,
e| author.
245
1
0
a| Global communication :
b| theories, stakeholders and trends /
c| Thomas L. McPhail, Steven Phipps.
250
a| Fifth edition.
264
1
a| Hoboken, NJ :
b| Wiley Blackwell,
c| 2020
264
4
c| ©2020
300
a| ix, 311 pages :
b| charts ;
c| 26 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"
650
0
a| Communication, International.
650
0
a| Communication
x| International cooperation.
700
1
a| Phipps, Steven,
e| author.
907
a| b21043188
b| 08-01-22
c| 25-02-21
910
a| nlw
b| mkl
935
a| (HK-SYU)501019521
9| ExL
998
a| book
b| 26-06-21
c| m
d| a
e| -
f| eng
g| nju
h| 0
i| 0
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GEB201
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GEB113