HKSYU Course Resources
MARC Display
LEADER 01182cam a2200301 a 4500
001
991001037099707546
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20220623043959.0
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200316t20202021nyuad b 001 0 eng d
020
a| 9781260570915
035
a| (HKSYU)b19375141-852hksyu_inst
040
d| HK-SYU
092
0
a| 658.8
b| MCCA 2020
100
1
a| Perreault, William D.
245
1
0
a| Essentials of marketing /
c| William D. Perreault, Jr., PhD, Joseph P. Cannon, PhD, E. Jerome McCarthy, PhD.
250
a| 17th. ed.
250
a| Int'l student ed.
260
a| New York, NY :
b| Mcgraw-Hill,
c| 2020, ©2021
300
a| xxxii, 768 p. :
b| ill., charts ;
c| 28 cm
504
a| Includes bibliographical references (p. 685-732) and indexes.
650
0
a| Marketing.
700
1
a| McCarthy, E. Jerome
q| (Edmund Jerome).
700
1
a| Cannon, Joseph P.
c| (Assistant professor of marketing)
907
a| b19375141
b| 10-10-20
c| 16-03-20
910
a| nlw
b| mkl
935
a| (HK-SYU)501002568
9| ExL
998
a| book
b| 10-10-20
c| m
d| a
e| -
f| eng
g| nyu
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS130/233
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS240