HKSYU Course Resources
MARC Display
LEADER 02278cam a2200409 i 4500
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20220623151612.0
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210323s2016 nyua b 001 0 eng d
010
a| 2016933409
020
a| 9780500292679
035
a| (HKSYU)b21181135-852hksyu_inst
040
a| YDXCP
b| eng
e| rda
c| YDXCP
d| BTCTA
d| BDX
d| ORX
d| OCLCQ
d| UAB
d| OCLCF
d| TXI
d| HK-SYU
050
4
a| HF5823
b| .B27 2016
092
0
a| 659.1
b| BAR 2016
100
1
a| Barry, Pete
q| (Pete S.),
e| author
245
1
4
a| The advertising concept book :
b| think now, design later : a complete guide to creative ideas, strategies and campaigns /
c| Pete Barry
250
a| 3rd edition
264
1
a| New York, New York :
b| Thames & Hudson,
c| 2016
264
4
c| ©2016
300
a| 320 pages :
b| illustrations ;
c| 24 cm
336
a| text
b| txt
2| rdacontent
336
a| still image
b| sti
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| "Reprinted 2020" -- Title page verso.
500
a| "3rd edition: +social media and more" -- Title page.
504
a| Includes bibliographical references (page 315) and index
505
0
a| Introduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Social -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion
520
a| Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns
650
0
a| Advertising
650
0
a| Advertising campaigns
650
0
a| Advertising copy
907
a| b21181135
b| 08-01-22
c| 23-03-21
910
a| wpc
b| mkl
935
a| (HK-SYU)501015370
9| ExL
998
a| book
b| 21-05-21
c| m
d| a
e| -
f| eng
g| nyu
h| 4
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA330