HKSYU Course Resources
MARC Display
LEADER 02016cam a2200409 i 4500
001
991000147599707546
005
20220623081114.0
008
200114t20182018nyua b 001 0 eng d
020
a| 0789759608
020
a| 9780789759603
035
a| (HKSYU)b19191340-852hksyu_inst
040
a| YDX
b| eng
c| YDX
e| rda
d| JRZ
d| OCLCF
d| DLC
d| HK-SYU
050
0
0
a| HF5415.1265
b| .H46 2018
082
0
4
a| 658.8/72
2| 23
092
0
a| 658.87
b| HEM 2018
100
1
a| Hemann, Chuck,
e| author.
245
1
0
a| Digital marketing analytics :
b| making sense of consumer data in a digital world /
c| Chuck Hemann, Ken Burbary; [foreword by Jeremiah Owyang].
246
3
0
a| Making sense of consumer data in a digital world
250
a| Second edition.
264
1
a| New York :
b| Pearson,
c| [2018]
264
4
c| ©2018
300
a| xix, 252 pages :
b| illustrations ;
c| 23 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
505
0
a| Foreword -- Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
650
0
a| Internet marketing.
650
0
a| Digital media.
650
0
a| Social media.
650
0
a| Marketing
x| Management.
700
1
a| Burbary, Ken,
e| author.
907
a| b19191340
b| 13-03-20
c| 26-10-19
910
a| wpc
b| ytl
c| mkl
935
a| (HK-SYU)500988437
9| ExL
998
a| book
b| 13-03-20
c| m
d| a
e| -
f| eng
g| nyu
h| 0
i| 0
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS351