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1. Marketing analytics : statistical tools for marketing and consumer behavior using SPSS

José Marcos Carvalho de Mesquita and Erik Kostelijk

BUS532

2. A step-by-step guide to exploratory factor analysis with SPSS

Marley W. Watkins

BUS531

BUS472

3. IBM SPSS statistics 27 step by step : a simple guide and reference

Darren George and Paul Mallery

BUS320

SW441-2

BUS541-2

BUS235

SW252

4. Learning Tableau 2022 : create effective data visualizations, build interactive visual analytics, and transform your organization

Joshua N. Milligan

BUS485

5. Microsoft Office 2016 in practice : Excel complete

Kathleen Stewart, Randy Nordell

ACCT471

ACCT132

6. Using IBM SPSS statistics : an interactive hands-on approach

James O. Aldrich, California State University, Northridge

SW252

7. Spss statistics for dummies

Jesus Salcedo and Keith McCormick

BUS220

8. Hadoop for dummies

by Dirk deRoos, Paul C. Zikopoulos, Bruce Brown, Rafael Coss, and Roman B. Melnyk

FINT300

9. NVivo 12 essentials : your guide to the world's most powerful data analysis software

by Bengt M. Edhlund & Allan G. McDougall

SOC221B

10. Statistical Analysis with Excel For Dummies

Joseph Schmuller

BUS220

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