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book 1. Artificial neural networks and structural equation modeling : marketing and consumer research applications
edited by Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan
BUS235

book 2. Social media mining : an introduction
Reza Zafarani, Arizona State University, Tempe, Mohammad Ali Abbasi, Arizona State University, Tempe, Huan Liu, Arizona State University, Tempe
SOC413


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