HKSYU Course Resources

Bruce L. Bowerman, Miami University, Anne M. Drougas, Dominican University, William M. Duckworth, Creighton University, Amy G. Froelich, Iowa State University, Ruth M. Hummel, JMP, Kyle B. Moninger, Bowling Green State University, Patrick J. Schur, Miami University ; with major contributions by Steven C. Huchendorf, University of Minnesota, Dawn C. Porter, University of Southern California

Bruce L. Bowerman, Miami University, Anne M. Drougas, Dominican University, William M. Duckworth, Creighton University, Amy G. Froelich, Iowa State University, Ruth M. Hummel, JMP, Kyle B. Moninger, Bowling Green State University, Patrick J. Schur, Miami University; with major contributions by Steven C. Huchendorf, University of Minnesota, Dawn C. Porter, University of Southern California

Bruce L. Bowerman ... [et al.] ; with major contributions by Steven C. Huchendorf, Dawn C. Porter, Patrick J. Schur

New York : McGraw-Hill Education, c2015

Bruce L. Berg, Howard Lune

Harlow, England : Pearson Education Limited, c2014

Howard Lune, Hunter College, CUNY, Bruce L. Berg, California State University, Long Beach

Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, Fellow, American Marketing Association, University f California, Irvine, John L. Graham, University of California, Irvine

Arthur E. Jongsma, Jr., L. Mark Peterson, William P. McInnis, Timothy J. Bruce