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book 1. Cracking the CRM code : how to prevent failures in buying, implementing and using CRM
Limesh Parekh ; foreword by Rashmi Bansal
Chennai : Notion Press, 2021
BUS523

book 2. Creating actionable insights using CRM analytics : learn how to build insightful and actionable data analytics dashboards
Mark Tossell
Birmingham, U.K. : Packt Publishing, 2021
BUS523

book 3. Customer relationship management : how to develop and execute a CRM strategy
Michael Pearce FIC CMC
New York, NY : Business Expert Press, [2021]
BUS523

BUS485


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