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Applications of Psychology to Marketing (BUS503)

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book 1. Decoded : the science behind why we buy
Phil Barden
BUS503

book 2. Dollars and sense : how we misthink money and how to spend smarter
Dan Ariely and Jeff Kreisler ; with illustrations by Matt Trower
BUS503

book 3. Getting price right : the behavioral economics of profitable pricing
Gerald Smith
BUS503

book 4. The power of moments : why certain experiences have extraordinary impact
Chip and Dan Heath
BUS503


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