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Communication and Storytelling (GEB105)
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Stephen Denning
Eleri Sampson
London ; Sterling, VA : Kogan Page, 2003
Robert Bolton and Dorothy Grover Bolton
New York : American Management Association, 2009
Jerry Weissman
Hoboken, N.J. : John Wiley & Sons, c2009
5. Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire
Paul Smith
New York : American Management Association, c2012