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Consumer behavior United States Case studies.
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John V. Thill, Chairman and Chief Executive Officer, Global Communication Strategies, Courtland L. Bovée, Professor of Business Communication, C. Allen Paul Distinguished Chair, Grossmont College
Mitch Albom
New York : Broadway Books, c2007
Rachel Monroe
Frederic G. Reamer
revised by Fred Brown, editor, and members of the Society of Professional Journalists' Ethics Committee